LADY LUCK BRAND IDENTITY  Started in 2010 as an intimate brainstorm session for six business ladies, this group of powerhouse Portland women has grown to almost 100 strong. After reaching a certain size, the Lady Luck group decided to brand their monthly networking event with a whole new look and name.

GOAL  Create a brand identity package for 100 lucky ladies.

IMPACT  New logo and font set. Business card that looks and feels like a playing card. Website with custom access and backend directory. Collateral suite for all new members.

THE BOTTOM LINE  Networking and making professional connections on a regular basis are important. Some of the best business practices and most successful strategies were discovered while idly bouncing ideas off of one another. Creating a brand that was comfortable and familiar to the members, yet professional, elevated this forum to another level.